Eastern Virginia Medical School

Thanks to the initiative of Dr. George Kaspar, a member of the Foundation’s Development & Marketing Committee, Virginia Commonwealth University’s Integrated Marketing Communications course this summer (2010), taught by Dr. Keirsten Maryott, took on the Foundation as their class campaign project.  The Foundation’s product was the orphanage.  Organized into four teams, these Business School students presented at the end of the course four different campaign proposals for the “marketing” of Maison Fortuné.

The Foundation’s Development & Marketing Committee will be discussing these projects, with the hope of implementing some of the student’s suggestions.  Several of the recommendations focused on the potential of using the “social media” – something we look forward to doing.

Virginia Commonwealth University is located in Richmond, VA, offering more than 200 degree programs, 65 of which are unique in Virginia.  One of the nation’s top research universities, VCU enrolls more than 32,000 students on two Richmond campuses - Monroe Park Campus and the MCV Campus.  The VCU Medical Center, including the university’s health sciences schools, offers state-of-the-art care in more than 200 speciality areas and serves as the region’s only Level 1 Trauma Center.  To learn more about the school, visit their web site at http://www.vcu.edu